Holmdel Township has a land area of 17.9 square miles (46.3km2) and is located in north-central MonmouthCounty. The establishment of Bell Laboratories in the township in the 1970s prompted the development of exclusive residential neighborhoods on the rolling hills of this historically agricultural area. Holmdel is home to several of MonmouthCounty˙s loveliest parks, including HolmdelPark, TatumPark and DeepCutPark. Major retailers have been drawn to the area, lining Route 35 with shopping plazas.